Experiential marketing tours

How about experiential marketing tours on a sailing boat?

Get your company on a sailing boat for innovative and surprising experiential marketing tours, perfect for branding awareness, launching new products or presenting new collections. If you believe in the idea of a team working as one even when facing the most difficult situations, if your audience wishes to live an adventure and become part of a crew, the sailboat is the perfect and most effective promotional tour idea for your brand.

The realization of sailing roadshows and promotional sailing boat tours is dedicated to every kind of company, it is not intended only for those corporates characterized by an instinctive association with the sea and its atmosphere. It is a way to provide your customers and potential clients with different and unexpected experiences, making your brand memorable. Choose the best marketing action to make branding awareness and enhance your brand: contact us and ask us for more information, we can show you, data in hand, the exceptional success of the tours already made.

The sailboat is synonymous with the sea, adventures and, at the same time, ecology, respect for nature, silence, harmony, wellness and sensation of peace, but also sport, vacation and absolute freedom. It is a perfect medium to give meaningful answers to your audience, positioning the brand in a natural, ecological, respectful, but also prestigious and exclusive setting.

Kick off and promotional tours can be organized as co-marketing actions (i.e. created in collaboration by two or more other companies). You can choose the number of stages, just like the locations, but we absolutely suggest to consider the most famous and popular tourist destinations, to achieve a strong visibility.

In case of very specific events we can identify the most strategic locations for you. Successful events normally include at least two days for each stage during the weekend or on weekdays. There are no limits: every season and time of the year can be propitious to enhance your brand. It is possible to use monohull boats or catamarans supported by one or more inflatable boats.

2012 – MSD – IDI Sole – 2 stages

Porto Ercole (GR) - Punta Ala (GR)

2009 – La Roche Posay – My Skin Check – 6 stages

Santa Margherita Ligure (GE) - Castiglione della Pescaia (GR) - San Felice del Circeo (LT) - Gallipoli (LE) - Rimini (RN) - Lignano Sabbiadoro (UD)

Sailing Roadshow

The Sailing Roadshow is an innovative idea that will take your brand on an experiential marketing tour with a sailboat… on the streets! Usually it involves the use of two or more branded sailboats that can be transported by land. The boats displayed ashore have a great scenic impact, arousing the curiosity of people, achieving the goal of attracting a new curious audience (Business to Consumer purposes) and offering companies the opportunity to create unforgettable experiences in the heart of the city, in Italy as abroad.

The same boats used on land can then be used to organize one or more sailing regattas on the sea, providing the possibility of diversified events within the same tour. While sailing the sea, involved in authentic competitions, guests, clients or VIPs, become the protagonists. That’s why the sailing roadshow is simply an unparalleled B2B (Business to Business) event.
The Sailing Roadshow is a surprising solution, an effective way to consolidate relationships with VIP guests.

When and where

All year round, throughout Italy and abroad; there are no periods that can preclude the success of the event: the boats are heated and comfortable in every season.

Possible goals and targets

Still asking why you should organize a sailing tour or a sailing roadshow? These two kind of experiential marketing tours can make your company reach the target audience with a surprising experience, bringing prospects closer to a sale or "delighting" an already loyal customer, enhancing his/her relationship with the brand, as foreseen by the best practices of Inbound Marketing.

Consumer

  • during product presentations/kick off
  • for promotional campaigns
  • for polls
  • in order to make a direct sale

Business

  • build customer loyalty in your or in the neighboring regions
  • involve top & medium management
  • support the sales force or distribution
  • increase the sense of belonging to the company of your employees
  • reach the local and/or national press

Type of boats

Beneteau First 7.5, J70 or J24, Trident 16, trailerable boats that can accommodate 4/5 people in addition to our skipper.

Number of possible participants

It depends on the number of boats, on the number of stages and format (each boat can participate up to 2 regatta sessions per day and 4 sailing sessions per day), so we can involve from 10 to more than 4000 guests on board!

Co-marketing tour investment

VAT not included, ask us for the detailed offer!

2 day-legs in the weekend in Liguria, Tuscany and Lazio with one sailing boat and one rib
4 legs - 4 sponsors € 9.650,00
6 legs - 4 sponsors € 13.825,00
2 day-legs each in the weekend or weekdays in Liguria, Tuscany and Lazio with one catamaran and one dinghy
4 legs - 4 sponsors € 13.300,00
6 legs - 4 sponsors € 17.150,00

Exclusive tour investment

VAT not included, ask us for the detailed offer!

4 legs of 2 days each over the weekend in Liguria, Tuscany and Lazio
with 1 sailing boat and 1 rib € 38.600,00
with 1 catamaran with dinghy and outboard motor € 53.270,00

DAILY PROGRAM

STANDARD 1 DAY TOUR PROGRAM WITH 1 SAILING BOAT

Hours Activity
9.00 am / 10.00 am Ready to sail
9.00 am / 12.00 am Sailing in front of the most important beaches and seaside with stops in those attended by yachts and sailing boats and free samples/gadgets or invites/fliers distribution
12.30 am Back to marina or promotional activity in the most attended roadstead
12.30 am / 2.30 pm Products exhibition and possible tests (according to products type)
2.30 pm Ready to sail
2.30 pm / 5.30 pm Sailing in front of the most important beaches and seaside with stops in those attended by yachts and sailing boats and free samples/gadgets or invites/fliers distribution
6.00 pm Back to marina
6.00 pm / 10.00 pm Products exhibition and possible tests (according to products type)
11.00 pm/td> End of first event's day

 

Upon request, as support on the beach and inside marinas, we can plan to have a steward and a hostess for a "guerrilla marketing" campaign (to give free samples/ gadgets or invites/ fliers).

What our clients say?

Who has already chosen Sailing Challenge