Sports sponsorship

Want to Reach new customers and make your brand stronger?
The solution is the sponsorship of sporting events.

Sports sponsorship is one of the best medium and long-term marketing strategy for your business, an excellent idea to build your brand and carry out an effective branding awareness plan. Sports sponsorship, and even better, the sponsorship of sailing events are successful ideas, because they immediately link to the emotions and, consequently, to the memories, enhancing your brand and making it memorable.


That’s why the “Event Marketing” strategies are becoming more popular in Europe, giving to the companies a great opportunity to cultivate the brand while building a strong relationship with new customers. Have you ever thought about your logo on the sails, on the hull of a sailboat or on the uniforms of a nautical team?

The sailor generally loves to practice other sports, such as skiing and obviously swimming. According to the most important market researches, he/she also has an evolved style of consumption, loves technology, travel and takes care of his clothing.

Finally, there are several international events, such as the Ocean Race (once called Volvo Ocean Race) that can be followed live 24 hours a day thanks to the modern technologies.

What we can do for you, your sponsorship

All investments on sailing events have a return, as they make your brand stronger and more important, they create engagement with the selected audience.
Here's what we can do for your business:

  • Consultancy according to the client's goals and needs
  • Definition of the sponsorship and related business plan
  • Calculation of the sponsorship ROI (Return of Investment)
  • Organization of the sailing team (to be sponsored)
  • Tax and bureaucratic procedures consultancy
  • Intermediation with the main organizers of international sailing events

Which sailing teams and events you can sponsor

America’s Cup
The Ocean Race
Barcolana
Italian, European or world championships of different classes such as: TP 52, RC44, J70, Melges 32, Melges 24, Melges 20, J24


INVESTMENT STARTING FROM € 8,000 + IVA

An example, The Ocean Race sponsorship

The Ocean Race is one of the most important sailing events, it’s the only race that touches all the 5 continents, enhancing the skills of the sailors, the different strategies, making every participant going beyond his (or her) limits. Many sailors include it in the "Big Three", the three most important sailing events in the world, together with the Olympics and the America’s Cup.

The Ocean Race is almost an obsession for fans, perhaps the toughest sporting test for individuals and teams, so that many athletes dedicate their entire lives to it, until they conquer the coveted victory, their own Everest. Sponsoring one of the teams means to highlight your brand with each emotion, in its competitive, human and evocative sides. Associating with the emotions expressed by an athlete, his movements, his challenges, always leads a brand to have strong visibility, remaining in the memory of every fan.

Moreover, the sponsorship of a sailing team during The Ocean Race make your brand traveling around the world, while writing a compelling and epic story at each stage, internationally shared through videos and images spread in every corner of the globe. There are about 3 million visitors to the competition villages, twelve cities involved and 12 months of duration for lasting exposure before, during and after the competition.

How we work to add value to your sponsorship

We are passionate about sailing and we strongly believe in team working as in the specific skills of each element of the crew. That's why we like to work together with the most excellent professionals of each single field, in order to support us, suggesting and recommending solutions in line with your goals.

Let us show you the steps to finalize the sponsorship process:

  • Analysis of the sponsorship goals
  • Analysis of the target to be reached and its geographic area
  • Evaluation of the available budget
  • Proposals in line with the objectives
  • Involvement of professionals in the single discipline
  • Realization of the business plan
  • Final proposal

Organize your crew!

We help you choose individual crew members, to form your team and compete in a sporting event, for an unprecedented branding result!

Contact us now, tell us your projects: we will provide you with a tailor-made package perfect to give value and awareness to your brand!

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What our clients say?

Who has already chosen Sailing Challenge